USA Trust Loans Explainer
USA Trust Loans wanted to explain to potential clients why their Pay Day Loans service is better than their competition.
We proposed to do that using a fun engaging animated story showing the pitfalls of using traditional Pay Day Loans services, and how USA Trust Loans can help.
Project Details
- Client: USA Trust Loans
- Main Pain Point: Pay Day Loans have very short pay back periods which can result in getting caught up in an endless cycle of Pay Day Loan after Pay Day Loan.
- Year Produced: 2015
- Marketing Funnel Position: This video was aimed at prospects at the midpoint of the marketing funnel, or at the evaluation phase in the buyer journey. They are familiar with Pay Day Loans services but are trying to decide which to choose.
- Target Viewer: A person considering using Pay Day Loans services.
- Project Features: We provided different versions of the video, with different call to actions depending on where the video would be viewed – the main website or offsite channels such as Facebook and YouTube. This is now included by default in all our projects. We also created a special version with the starting scene geared towards Facebook Video Ads.
