Guardian Consulting Explainer
Guardian Consulting Group wanted to explain the ins and out of retail consumer financing to their prospects and clients.
So we created a story that depicts the type of problems retail stores run into when trying to implement financing for their clients, and how Guardian Consulting can help.
Project Details
- Client: Guardian Consulting Group
- Main Pain Point: Traditional financing programs don’t offer a full enough spectrum of lenders to meet the needs of every client.
- Year Produced: 2015
- Marketing Funnel Position: This video was aimed at prospects between the top and mid points of the marketing funnel, or between the discovery and evaluation phases in their buyer’s journey. They are looking for information on retail consumer financing programs and need advice on what option to choose.
- Target Viewer: A retail store owner looking to implement a financing program.
- Project Features: For this video we only provided a single 2 minute version. However we could have also provided different versions of the video, with different call to actions depending on where the video would be viewed – the main website or offsite channels such as Facebook and YouTube. That is now included by default in all our projects.
